Building Desire for your product or offer

25/09/2010  | by: Shaun Cleary

We have grabbed the attention with a good image, or bold headline

We have gained their interest with the content of that image or headline

But now we must get them to desire our product or offer, again without them wanting it, they will not move to the next stage. People begrudge buying things they NEED, but will always find money for things they WANT, and it is the job of the Banner to build the desire for our service.

So how can you do this? Well you can do it by portraying the outcome. A wedding car banner for example can show a bride an groom  photographed enjoying the moment. Or you can build the desire with emotive words. But be careful here because PVC banners are not there to sell the product, they are there to get the response to allow you to sell the product.

Bullet points are a great way to achieve this. Take a look at the two examples below to see what I mean.

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Our wedding vehicles are in pristine condition, we use our own uniformed chauffeurs and we will match our ribbons and bows to your wedding colour theme

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  • Pristine vehicles
  • Uniformed Chauffeurs
  • Ribbon & Bows to match your choice of colours

 

There really is no contest is there.

Now imagine that on a bright full colour PVC banner,

a photograph of the happy bride and groom,

 

The bullet points

  • Pristine vehicles
  • Uniformed Chauffeurs
  • Ribbon & Bows to match your choice of colours

 

You are ready, you want that, you DESIRE that dream. What now?

Well you need to get them to do what you want them to do. You need them to take action. And that is another thing people often get wrong, but we put it right in the final article.

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