Action, the Final Element that completes your Advertising Banner Design.

07/10/2010  | by: Shaun Cleary

Previously we covered the 3 stages of the decision making cycle.

Attention, Interest and Desire. Now we come to the money element. ACTION! It is here that most advertising falls down, it is here that people often completely miss, and it is for this reason that the planning of an advert not just a banner, but any advert, is crucial.

You should think “what do I want people to do after reading my banner?” You will be surprised how many people don’t do that, they just set off designing an advert without thinking how they are going to get a return on their investment.


How will people make contact?

Do I want them to contact me by Telephone?

Do I want them to visit my website?

Do I want them to take my email address down and Email me?

Is there any other thing I want them to do, such as ‘visit me at 45 A Road, A town?


Whatever the action is, it needs to be clear, and the action needed should have a call to it, a ‘call to action’ as it is known. Call us now for FREE 0800 555 555 , save money by calling FREE on 0800 555555,  e-mail us or visit our website at these are all calls to action, and more importantly calls to the action you want the reader to take.

Here we have it then, we have the advert, the image that portrays something they want to be, the bullet points, the desire built, and then call us on, visit our website on? Whatever it is, simply telling people what to do will increase conversion rates and earn you more. You are in business to make money, anything you spend on your business should be to make money. A banner is an advert, it is there to pay for itself.

As you can see, there is a lot more to quality banner Design that just making something that is pretty to look at. And as we offer free design with your order, you can be certain that you will be getting a well designed, not only aesthetically, but also in the sales psychology stakes.

Anyone can design a banner, but designing one that sells is a whole different ballgame.

For more information on banner printing or call 01302 530077


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