Outdoor Banners - The Ultimate in Recession-Proof Advertising
26/06/2013 | by: Shaun Cleary
There’s no doubt about it - times are hard. Financially, everybody is feeling the strain and there are no signs of things getting better anytime soon.
Those of us in business aren’t exempt. In fact, it’s small business owners that are feeling the effects of the recession hardest of all. With this in mind, it’s little surprise that advertising spends are down. We simply haven’t got the money to spend on promotion.
That leaves businesses caught in a difficult place. You need to spend money to secure new customers and revenue. But, at a time when people are spending less, can you really afford to invest in new advertising?
With an outdoor banner, you can.
Spend Less on Your Advertising
If there’s one reason that the outdoor banner has been going through something of a resurgence recently, it’s because they’re so cheap.
While the prices of online advertising and other media have increased, banners remain a remarkably cost-effective way to advertise. What’s more, outdoor banner advertising offers a selection of price points.
You could choose a basic PVC banner, with fast digital printing. Alternatively, if you have a little more money to spend, a PVC mesh banner or flag can give you the same great finish with even more protection against the elements.
Guarantee a Return on Investment
Return on investment (ROI) and advertising have an uncomfortable relationship. It’s not always possible to gauge where your customers are coming from and, as a result, tracking ROI is almost impossible.
However, if we agree for a moment that there is such a thing as a return on advertising spend, outdoor banners pretty much guarantee one.
Thanks to their long lifespans, banners keep attracting and informing passers-by for anything up to seven years. We’ve even heard some cases of a good quality banner lasting a decade!
When one advertising spend stays effective for such a long period of time, there’s no doubt that it’s made its money back.
Outdoor Banners can be Non-Specific
Remaining on the topic of longevity and lifespan, an outdoor banner can be as timeless as the design that’s on it.
PVC banners are so affordable that you can order one to announce a time-limited offer. On the other hand, if you leave your message non-specific, such as the name of your business, you can keep the same one in place for years to come.
At a time when we’re reluctant to spend money on new advertising even once, this long lifespan softens the blow.
Design is Within your Budget, Too
Of course, banner printing and materials aren’t the only cost you need to consider. For your banner to look great and entice customers, you need it to look good, too.
Fortunately, design has never been more affordable. Most banner printers offer FREE design services, adding value to your banner order rather than being a costly addition. By choosing a full service company that can design and print your outdoor banner, you can minimise your expenditure without compromising on quality and style.
Dispose, Renew, Revitalise
With all this talk of cost-saving by keeping your banner up for longer, it’s easy to forget that regularly refreshing your banner can help to make it more powerful. For example, you could use seasonal banners to draw attention to specific promotions, or use a temporary banner to advertise an upcoming event.
In any other form of advertising, constantly renewing your message would prove costly. Banners are available at prices that make regular updates possible, giving you a more flexible way to advertise in this difficult economic climate.
With purse strings tightening and budgets getting smaller and smaller, small businesses are getting more inventive with how they advertise. In the throes of a recession, it’s grass roots advertising that’s making a big comeback.
An outdoor banner offers a small cost of entry, a significant impact, and an incredibly long lifespan. It’s effective advertising at some of the lowest prices.